2011 Coca-Cola Olympic Torch Tour at Isle of Wight Festival

Look out for the 2011 Coca-Cola Olympic Torch Tour activation at this year's Isle of Wight Festival. As part of our national London 2012 Olympic Torch Relay nomination campaign we will be looking at how we can shine a light on UK's youth and celebrate the amazing things they get up to every day - from playing sport, to making music; from helping out in their local communities to protecting the environment.

To find out more and to begin your journey to becoming an Olympic Torchbearer, please visit us in the main arena, Seaclose Park, where there will be music, a chill out area with free samples of ice cold Coca-Cola, opportunities to engage in our 2012 Olympic Torch Relay Nomination Campaign and our recycling initiative Swap for Swag.

Visit www.cokezone.co.uk/olympics for further details about Coca-Cola's Torchbearer Nomination Campaign and the London 2012 Olympic and Paralympic Games.

Give your bottle a new life!

Convert your empties into eco-friendly goodies at this year's IOW weekend! Coca-Cola 'Swap for Swag' offers a range of free festival essentials, made from recycled materials, in return for your used plastic bottles.

Visit our stands at the Coca-Cola Torch Tour activation area and in the campsite.

Coca-Cola bottles are 100% recyclable

Absolute Radio

Absolute Radio will be broadcasting live from the Isle of Wight Festival all weekend with exclusive artist interviews and live, uninterrupted stage sets from the star studded line-up at The Isle of Wight Festival.

The Christian O'Connell Breakfast show will be live from the festival on the Friday from 6am with special guests. The Geoff Lloyd Hometime Show will be there every day with all of the backstage gossip, exclusive interviews with acts across the weekend while Sarah Champion and Pete Donaldson will be taking to the airwaves on Absolute Radio on the Saturday and Sunday from 9pm with news from the festival as well as tracks from artists across the line up.

The station's digital radio red button style service Absolute Radio extra will allow fans to tune into uninterrupted performances from The Kings of Leon, Foo Fighters,Pulp, Kasabian, The Script and Beady Eye live from the festival. There will be tons of added content and extra coverage for mobile and online too at www.absoluteradio.co.uk with exclusive video interviews, photos, news and more.

Boxfresh

'Life's a Beach' with Boxfresh will bring Festival goers to the seaside without even having to leave the Festival site. Tons of silvery sands are being delivered to Penny Lane on the Festival site to create the original Festival beach. 'Life's a Beach' will be the perfect place to relax, unwind, re-energise and build sand castles! Deckchairs, beach huts and a full program of activity that includes; exercise classes, spa treatments, beach yoga & zumba, ice bars by day and DJ's and live music by night.

www.boxfresh.co.uk

BT Enjoy More Lounge

Visit the BT lounge and chill out, listen to music, get online and watch TV.
Discover how broadband from BT and BT Vision can help you Enjoy More!
You can also enter a competition to win IOW VIP passes across the weekend of the Festival.

www.bt.com

Carling

GET THE PERFECT PINT EXPERIENCE AT THE CARLING LOCAL THIS SUMMER

We like to think we know a thing or two about enjoying a Perfect Pint Experience at festivals and at the Isle of Wight Festival we think we've got it covered at 'The Carling Local'.

We'll be serving the perfect festival pint, ice-cold Carling from rigid plastic glasses enjoyed from comfortable seating both inside and out. Meanwhile our kitchen will be serving some quality British bites throughout the day. This year we're putting you in control of the music with the 'People's Jukebox' and we've got the perfect way to commemorate the festival with our 'You Rock' photo booth. Whatever the weather we've got that covered too with ponchos and sun cream ready to give away…

To find out more log-on to www.facebook.com/Carling

See you at The Local!

Entry for over 18's only. Festival bars operate a Challenge 21 policy. Please drink responsibly.

Coca-Cola

Details coming soon...

Daily Mirror

Details coming soon...

H&M

The H&M Lounge is back at the festival for the second year running. H&M is all about fashion and style and about always being one step ahead. Our attitude and approach are the same when it comes to consideration for people and the environment and at this year's festival we will promote this through the H&M Lounge. The H&M Lounge is a great place to relax, chill out, soak up the festival atmospheres and girls can also pamper themselves with a festival manicure.

H&M lounge wristbands will be distributed throughout the festival each day.

Follow us on Twitter and Facebook for all the latest festival news!

Herbal Essences

Herbal Essences Smooth and Soft is here to give you great looking hair at this year's festival!

Our lush formula, with mandarin and pearl extracts, will tame your hair into smoothness, so your path to soft, smooth hair is perfectly clear.

Come to see us at our tent for free product samples, Braun styling equipment and advice on the latest looks...may frizz be but a fuzzy memory!

Thanks to all of our Facebook friends we also have the Herbal Essences Favourite Festival Look Book. Ben Cooke, our celebrity stylist, has turned these into fab "how to" videos, and we'll help you recreate them in our styling tent.

Herbal Essences Smooth and Soft is a new addition to the Campsite with the aim of giving you great looking hair for this year's Festival! Visit the tent for free product samples, Braun styling equipment and advice on the latest looks...may Festival frizz be but a fuzzy memory!

www.herbal-essences.co.uk

Just Dance

Come and join the IOW party on the Just Dance Disco Bus – feel the beat and move your feet to chart-topping tracks and make the bus bounce!

Click here to find out more

Kellogg's - Tunes & Spoons

We'll be serving up your favourite breakfast and some of your favourite tunes every morning, during the time of the festival, from 6am.

As well as our delicious cereal, we'll be serving Kellogg's snacks, hot drinks, fruit juice and whole fruit. We also have merchandise available for any hardcore breakfast fans out there.

Make sure you get the perfect start to your day with a bowl of Kellogg's cereal, ready to hit the festival arena.

Find us in the campsite under our big red tent near the fairground.

facebook.com/crunchynut

Kiehl's

New York apothecary brand, Kiehl's, takes to the road in a vintage airstream bringing a bite of the Big Apple to the Isle of Wight festival. Book in for express facials or shiatsu massage; swing by to stock up on 'freshtival' essentials or pop in for expert advice and a sample of a Kiehl's beauty icon such as body moisturiser Crème de Corps. For more details check out www.kiehls.co.uk.

Oxfam

This summer, Oxfam are asking festival-goers to get their hands dirty to help fix the system.

Have a chat with one of our system-fixing campaigners and get your hands dirty! Follow the handprints to the Oxfam shops and literally get your dirty hands on t-shirts, fancy dress outfits, canvas bags and oversized bunting. Have some hand-themed fun with our campaigners and their games in the Oxfam campaigns tent, get involved in workshops, and find out how to get your hands really dirty, like joining one of our activist groups.

www.oxfam.org.uk

MAC

Details coming soon...

Pringles

Festival season is about to start and guess what? Pringles will be part of the line-up at the Isle of Wight Festival! Well not performing obviously, but doing plenty of fun things in our dedicated Pringles area! Photo shoots, funky dress up games, competitions, internet access to connect to Facebook so you can show off to all your friends, prizes for all our participants and giveaways for the shy ones…with something for everyone it's going to be THE place to hang out during the festival!

Come say hello guys (even with a mouthful of Pringles)!

www.pringles.com

Ray-Ban

DJ with Ray-Ban at the Isle of Wight Festival 2011

Ray-Ban, the world's most iconic eyewear brand, returns to The Isle of Wight Festival this year to continue Ray-Ban's long standing association with the music scene.

Head to the Ray-Ban Rooms located in the Main Arena, where you can live your DJ dreams by spinning your three all time favourite tracks in the Ray-Ban Rooms. You can also pose for your own Ray-Ban Never Hide photo wearing this seasons latest Ray-Ban's and have a Ray-Ban temporary tattoo.

The most popular DJ of the weekend wins a Fender Stratocaster guitar signed by the artists chilling out in the Ray-Ban Rooms backstage!

View your photos and the best DJ playlists on the Ray-Ban Rooms website then spread the word to friends and family because the DJ photo and set list with the most votes will WIN the signed Fender Stratocaster! This is the ultimate piece of kit to get you on the way to follow in the footsteps of your favourite artist and maybe even record your very own Festival Session like the ones on www.ray-Ban.com/rooms

Sky Arts HD

Don't miss a thing, catch up on the best of the festival in the Sky Arts 3D chill out lounge. Visit the Sky Arts Ink Studio where along with catching the festival highlights in 3D, our team of henna tattooists and face painters will be on hand to decorate and enhance your festival style. Get creative with your design and takeaway a picture of your new look.

Sky Arts are the home of Summer Festivals this year. Sky Arts 1HD will showcase festival footage every Saturday night from June to September featuring the very best festivals and giving you a front row ticket to your favourite artists this summer.

www.skyarts.co.uk

Strongbow's Festival Pub Build

Hands were made to do great things. Visit the Graft & The Glory, Strongbow's hand-built festival pub and get your hands round a crisp refreshing Strongbow.

Built by five regular blokes this unique festival boozer offers everything a festival reveller could ask for.

In celebration of a job well done, Strongbow have erected the legendary yellow roof in the pub garden, housing an impressive DJ and live music line-up.

Dance stage side, mingle in the pub, chill on the hand-built seating in the garden or just come and celebrate a job well done.

Whatever you do, do not miss this.
You've earned it!

Assemble your mates to assemble the next festival pub.
1 days graft. 3 days glory.
Join in at www.facebook.com/Strongbow

View the full line-up here

Echo Falls Wine Parlour

This summer Echo Falls is celebrating unscripted moments – those moments of unplanned serendipity where you leave routine behind and amazing things happen. And what better place to experience spontaneous, unscripted moments than a festival?

Come visit us at the Echo Falls Wine Parlour, the perfect haven to chill out with a glass of delicious Echo Falls wine (White Zinfandel Rosé, Chardonnay or Merlot) and have a gossip with friends.

You can also freshen up for the day ahead in our 'spruce- up' parlour and take part in our festival photo shoot. What's more you can have a sing and a dance with our amazing A-list DJ, Crispen Dior (fresh from an appearance at the 'other' event of 2011 – alongside Ellie Goulding at Kate and Wills' post wedding Buckingham Palace knees up).

We'll have the wine on ice waiting… see you there!

For more top tips on how to have live for the moment, check out the ultimate Summer of Spontaneity with Echo Falls www.facebook.com/echofallswine

Entry for over 18's only. Festival bars operate a Challenge 21 policy. Please enjoy Echo Falls responsibly.

Vodafone

Enjoy the view with Vodafone VIP
If you're a Vodafone customer make sure you check out the Vodafone viewing platform opposite the main stage . You could have the chance to soak up the festival atmosphere and get an exclusive view of the artists at this year's Isle of Wight festival.

Recharge your batteries with Vodafone VIP
Vodafone customers can take time out to recharge their mobile phones at the Vodafone recharge truck throughout the weekend. If you're low on battery Vodafone will recharge your phone in a safe & secure locker. Just come back to collect it when you're fully charged to make sure that you can be in contact with your friends to share the amazing Isle of Wight experience.